How to Use Social Media to Build a Company Profile

Posted by on Sep 8, 2016 in Industry Insights, technology | No Comments

When attempting to attract others to your company, you must ask yourself what you like most about working within your organization. Giving people an idea or glimpse of your company culture and mission will leave an attraction to the right people. Social Media when used wisely, is a highly effective tool that can in fact save thousands of dollars on traditional recruiting marketing.

Since Social Hiring is an emerging recruitment strategy; everyone is a potential candidate. The challenging part is learning how to reach them.

The First step to engaging the right candidates on Social Media is openly discussing how great your work environment and culture is; for instance, by providing benefits, training programs, incentives, paid time off and etc., you are highlighting the benefits of their potential work place. Letting others believe you have a unique company culture will build employee growth and attraction. While actively choosing to create a company profile you are giving others an opportunity to view your work environment and decrease a step in your recruiting process. Posting employee photos, company events, community interaction and fun incentives will only benefit and bring interest to potential leads.

Second, adding Job postings to your company profile is extremely important. Candidates will be drawn to applying even when they are not ready to make a move. In most cases, applicants find it easier to apply for jobs on Social Media Websites.

Lastly, one of the most effective ways for social recruiting is having employees spread the word that your company is a great place to work. While researching “according to a 2014 survey from Monster, 65 percent of respondents would consider an opportunity for a new job if they learned about it from a personal connection.” The more positive and passionate you are about your everyday work place the greater talent will be searching for you.

Since Social recruiting is becoming one of the fastest, growing methods, it is important to take the time to create a company profile at its best. By displaying your Company Culture, Mission and Vision it will engage only the top talent and grow your work place environment.


Written By: Sheila Hall

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