Assistant Website Manager
Location: Warren, MI 48093
Work Schedule: Hybrid, Tuesday-Thursday onsite
Contract: Ongoing Contract
Pay Range: $47-52/hour, depending on chosen benefits and experience
Our Automotive customer’s Care & Aftersales (CCA) Marketing team is seeking a proactive and detail-oriented Assistant Website Manager to lead digital strategy execution across service and parts content, shopping tools, and marketing campaigns. This role ensures a seamless online experience and collaborates with creative, UX, data, and analytics teams to optimize the customer journey.
Key Responsibilities:
- Lead digital strategy for Parts and Service websites
- Define features and functionality to communicate product and brand stories
- Manage timelines and agency coordination for launches
- Align digital execution with CCA brand goals
- Collaborate with internal teams (ACDelco, Genuine Parts, Certified Service, Technician Recruitment)
- Partner with IT, Brand Leads, and research teams to implement best practices
- Advocate for user experience through usability research and insights
- Analyze site metrics and drive optimization (A/B testing, Test/Target)
- Conduct usability studies and competitive audits
- Oversee content strategy and asset creation
- Develop purchase orders and support budgeting/forecasting
Skills & Abilities:
- Strong leadership and project management
- Deep understanding of UX and digital marketing
- SEO expertise and familiarity with online shopping tools
- Technical aptitude for cross-functional collaboration
- Experience with usability testing and wireframe reviews
- Strong analytical and communication skills
- CGI asset creation experience
- Ability to thrive in fast-paced environment
Qualifications:
- Bachelor’s degree in Marketing, Digital Media, Communications, or related field (or equivalent experience)
- 7–12 years of experience in digital marketing or product management for high-traffic consumer websites
Top 3 Must-Have Skills:
- Website Management – SEO, UI/UX Design Thinking
- Wireframe Review Comfort
- Detail Orientation for DEV Site Reviews