Marketing Analytics Consultant (B2B Funnel & Growth Analytics)
Job Type: W2 Contract
Contract Duration: 12 Months, Possible Extension
Location: New York, New York 10119
Work Setting: Fully Onsite
Pay Rate: $68.25 – $70.00/hour
Top Skills
- Data Analysis & Visualization
- B2B Funnel Analytics & Attribution
- Strategic Forecasting & Experimentation
Job Summary
This role is responsible for driving data-informed decision-making across the marketing funnel through performance analysis, forecasting, and reporting. The Marketing Analytics Consultant will partner cross-functionally to deliver insights, optimize campaigns, and improve acquisition, lifecycle, and revenue outcomes. This position supports marketing strategy by ensuring alignment to measurable business performance.
Key Responsibilities
Performance Tracking & Measurement
- Track performance across marketing channels including paid, organic, email, web, events, content, and account-based marketing
- Develop dashboards and automated reporting aligned to business KPIs
Cohort Analysis & Forecasting
- Conduct cohort analysis to evaluate lead quality, conversion rates, channel efficiency, and ROI
- Forecast pipeline and revenue contribution to support planning and budget decisions
Insights & Experimentation
- Analyze campaign and test performance to generate actionable insights
- Partner with cross-functional teams to support experiment design and performance evaluation
Funnel Analytics & KPI Management
- Define and manage KPI frameworks across acquisition and lifecycle stages
- Analyze funnel progression (Lead ? MQL ? SQL ? Opportunity ? Revenue) to identify optimization opportunities
Reporting & Business Insights
- Deliver recurring reports with clear, data-driven insights
- Provide recommendations to improve campaign effectiveness and pipeline performance
Market & Competitive Analysis
- Research market conditions, customer trends, and competitor strategies
- Analyze pricing, sales performance, and marketing effectiveness
Required Skills
- Strong data analysis, reporting, and visualization capabilities
- Experience with B2B marketing funnels and attribution modeling
- Advanced spreadsheet modeling (Excel or equivalent)
- Ability to translate complex data into clear, actionable insights
- Strong communication and stakeholder collaboration skills
- Ability to work independently and manage multiple priorities
Required Tools & Platforms
- CRM platforms (e.g., Salesforce)
- Marketing automation platforms (e.g., Pardot or similar)
- Web analytics tools (e.g., Adobe Analytics or similar)
Preferred:
- Data visualization tools (e.g., Tableau, Looker)
- Data platforms (e.g., Snowflake)
- B2B attribution tools
Qualifications
- Bachelor’s degree in Marketing, Analytics, Business, or related field
- 8+ years of experience in marketing analytics, growth analytics, or revenue operations
Ideal Candidate Profile
- Experience working in B2B marketing environments with full-funnel visibility
- Strong analytical and problem-solving skills
- Experience working with marketing systems and data workflows
- Ability to partner cross-functionally with marketing, sales, and operations teams
- Comfortable working in fast-paced, data-driven environments
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