Job Title
Senior Analytics & Paid Media Manager
Location
Englewood Cliffs, New Jersey 07632
Schedule
Onsite
Type
Full-Time Ongoing Contract (12 Months, Likely Extension)
Summary
Join client’s team as a Paid Media Analytics & Insights Manager and play a critical role in shaping data-driven marketing strategies. This position focuses on defining and managing paid media analytics, insights, and reporting to optimize performance across full-funnel campaigns. You will partner with cross-functional teams to deliver actionable insights, develop robust measurement frameworks, and drive sophisticated analyses that inform executive decision-making.
Key Responsibilities
- Define and manage paid media analytics, insights, and reporting to support marketing objectives and enable timely, informed decisions.
- Lead the development of executive-friendly reports highlighting campaign performance, market share, and paid media impact across HE LOB (full-funnel digital media) and Performance Marketing (PLA and text search).
- Coordinate monthly retail media trackers for accounts and regional partners.
- Provide actionable insights across awareness, consideration, and conversion strategies to improve customer acquisition, brand health, and S.com traffic/revenue.
- Develop automated, systemized reporting methods to streamline data integration into management decks.
- Drive advanced analyses and storytelling using metrics such as SOV, Market Share/Spend, Paid Media Conversion, MMM/MTA.
- Create and maintain a robust measurement framework to track campaign effectiveness, ROI, and revenue impact.
- Partner with IM Paid Media and Paid Media AOR to align on targets and integrate product investments into performance reporting.
- Collaborate with PCG Analytics and Big Data teams to ensure proper tagging strategies and KPI tracking.
- Lead MMM/MTA requirements, reporting, and optimizations; apply findings to business planning and champion insights internally.
Required Qualifications
- Bachelor’s degree in Marketing or related field.
- Minimum 8+ years of experience in media data, analytics, and insights across paid search, social, display, affiliate marketing, and e-commerce/CPG.
- Proven experience developing reporting, measurement, and insights for full-funnel media campaigns.
- Hands-on experience with MMM/MTA measurement frameworks and related metrics.
- Strong analytical and problem-solving skills with the ability to interpret and visualize complex data.
- Excellent communication skills for presenting insights to leadership.
Preferred Qualifications
- Advanced knowledge of paid media analytics tools and methodologies.
- Experience in retail media reporting and optimization.
- Familiarity with automated reporting systems and data visualization techniques.
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