Job Title: Marketing Manager
Contract Duration: 6 months, possible extension
Location: Plano, TX
Work Arrangement: Onsite
Pay Range: $48 – $53 per hour
Responsibilities
Market Research & Consumer Insights
- Design and execute quantitative and qualitative research studies, including
- Brand tracking
- Customer segmentation
- Concept & Positioning testing
- Customer experience research
- Market landscape assessments
AI & Research Innovation
- Evaluate and implement AI-enabled tools that improve research efficiency and insight generation
- Partner with analytics and technology teams to explore agentic AI applications within insights functions
- Aid in designing and testing AI agent implementations that support market research activities.
- Develop frameworks and governance guidelines for responsible use of AI in research.
Insight Activation
- Partner with stakeholders across Marketing, Product, Customer Experience, Innovation, and Strategy teams
- Deliver actionable recommendations that influence:
- Go-To-Market strategies
- Portfolio optimization
- Customer engagement
- Pricing and revenue strategies
Required Qualifications
- Bachelor’s degree in Market Research, Marketing, Business, Psychology, Statistics, Economics, or related field.
- 5+ years of experience in:
- Market Research
- Consumer Insights
- Customer Analytics
Snapshot of Ideal Candidate Profile
- The ideal candidate is someone who can bridge traditional consumer insights expertise with modern AI capabilities. They understand research fundamentals, are comfortable working with business stakeholders, and are excited about applying AI agents and automation to transform how organizations generate and activate insights.
- They are equally comfortable discussing survey methodology, customer segmentation, and conjoint analysis as they are discussing AI copilots, agent orchestration, and automated insight generation.
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