Location: Englewood Cliffs, NJ
Schedule: Hybrid = Mon–Thu in office, Fri WFH
Travel: Up to 10%
Experience Level: Senior (8+ years)
About the Role
We’re seeking a dynamic Sr. Manager, Creative Marketing – Shopper and Consumer to lead the development and deployment of world-class creative across traditional, digital, and in-store consumer touchpoints. This role is ideal for a strategic thinker with a passion for storytelling, a knack for project management, and the ability to juggle multiple high-priority initiatives in a fast-paced environment.
Top Skills
- Creative development
- Project management
- Multitasking across high-priority projects
Key Responsibilities
Communications & Product Launches
- Execute brand and product messaging strategies in collaboration with stakeholders
- Localize global assets for the U.S. market
- Develop and deploy marketing materials across paid and owned channels
- Create toolkits and governance materials to ensure alignment with brand strategy
Strategy & Briefs
- Partner with CSMI to generate insights and improve communications
- Build execution strategies and develop creative briefs for agency partners
Project Management
- Align with cross-functional teams including Consumer Marketing, Media, Digital, Shopper, PR/Social, and Product Management
- Ensure brand and legal compliance
- Manage timelines, deliverables, and stakeholder expectations
- Lead projects with clarity and integrate feedback for campaign effectiveness
Creative Deployment
- Develop and govern creative strategies across consumer touchpoints
- Oversee versioning of campaign assets into actionable toolkits
- Ensure consistency and cohesion across the consumer experience journey
Budget Management
- Adhere to financial, budgeting, forecasting, and compliance processes
Performance Standards
- Deliver industry-leading creative execution
- Meet financial, brand health, and in-market objectives
- Execute projects on time and within budget
- Achieve KPIs aligned with leadership
Qualifications
- 8+ years in marketing, including 3+ years in digital marketing or advertising
- Experience in consumer, shopper/retail marketing preferred
- Agency and client-side experience strongly preferred
- Proven cross-functional leadership and collaboration
- Strong project management and communication skills
- Advanced PowerPoint and Excel (pivot tables, v-lookups)
- Copywriting skills a plus
What We’re Looking For
- Strategic and creative mindset
- High energy, urgency, and integrity
- Detail-oriented with excellent presentation skills
- Ability to thrive in a fast-paced, collaborative environment
- Must be based near Englewood Cliffs, NJ
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