Epitec is seeking an experienced Marketing Analyst for an opportunity with our automotive client in Franklin, TN. As a Marketing Analyst, the candidate will play a pivotal role in translating customer and market research into actionable insights that directly shape marketing strategy, brand performance, and customer loyalty across global organizations.
- This is an ongoing W2 contract with potential for conversion
- This is a hybrid position in Franklin, TN (4 days onsite)
- This position offers $33/hour, 10 days PTO, 16 Paid Holidays, medical/retirement contributions (if desired)
Top Responsibilities
- Deliver voice-of-the-customer insights to support Marketing, Sales, and Service decision-making
- Analyze primary and secondary research to understand customer perceptions, behaviors, and market trends
- Translate complex research findings into clear, actionable recommendations for internal stakeholders
- Build and present concise, executive-level presentations to regional and global leadership
- Analyze loyalty, retention, and advocacy metrics to identify drivers of repeat purchase and brand preference
- Evaluate owner vs. non-owner behavior, including loyalty, defection, and conquest trends
- Support post-purchase and customer experience analysis to identify opportunities that improve satisfaction
- Partner cross-functionally with Marketing, Sales, and Service teams to strengthen brand loyalty initiatives
- Contribute to new research initiatives and stay current on industry and consumer trends
Top Qualifications
- Bachelor’s degree in a related field (required)
- 1–3 years of experience in market research, customer insights, or automotive industry (required)
- Strong analytical skills with the ability to simplify and communicate complex data clearly
- Excellent presentation and storytelling skills for senior-level audiences
- Experience with project management, process management, and budget tracking
- Proficiency in Microsoft Excel and PowerPoint
- Familiarity with online survey tools and statistical analysis software
- Experience managing or coordinating vendors (preferred)
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