TV Engagement Optimization Lead – Live Sports & Entertainment
Location: Hybrid (San Fransico, CA)
Schedule: Full-time, 40 hours per week, Hybrid
Contract Length: 12-Month Contract
Extension Potential: Yes, potential for extension based on business needs and performance
Compensation: $78.36/hr W2
About the Role
We are seeking an experienced analytics professional to help drive content engagement and audience growth across a leading streaming entertainment platform. This role combines business analysis, data storytelling, dashboard development, and cross-functional collaboration to help teams make data-driven decisions that improve content performance and viewer engagement.
The ideal candidate is passionate about video, streaming media, entertainment, and using data to influence strategy.
Key Responsibilities
- Analyze content engagement and performance metrics to identify trends and opportunities
- Build, maintain, and enhance dashboards and reporting solutions
- Partner with product, analytics, editorial, marketing, and business teams to provide actionable insights
- Translate complex data into clear business recommendations
- Monitor and improve key performance indicators (KPIs) related to audience engagement
- Track competitive trends within the streaming and digital media landscape
- Create executive presentations and business review materials
- Support strategic decision-making through data analysis and storytelling
- Manage multiple projects and stakeholders in a fast-paced environment
Education & Experience Required
- Bachelor’s Degree required
- 5-7+ years of experience in business analytics, data analytics, strategy, insights, or related fields
- Experience leveraging data to drive business decisions and recommendations
- Experience working in cross-functional environments
- Experience presenting findings and recommendations to leadership teams
Required Skills & Qualifications
- Strong data analysis and reporting skills
- Experience building and maintaining dashboards
- Advanced Microsoft Excel skills
- Strong presentation and communication skills
- Experience creating executive-level presentations using Keynote or similar tools
- Ability to translate data into strategic business insights
- Strong stakeholder management and relationship-building skills
- Ability to thrive in fast-paced, high-visibility environments
- Experience managing multiple priorities and deadlines simultaneously
- Strong critical thinking and problem-solving abilities
Preferred Skills & Qualifications
- Streaming, entertainment, media, or digital content industry experience
- Experience analyzing audience engagement, viewership, or content performance metrics
- Knowledge of streaming platform user experiences and engagement strategies
- Interest in sports, live events, and entertainment content
- Tableau or other visualization tool experience
- Subscription-based business experience
- Experience leading cross-functional initiatives within large organizations
- MBA preferred
- Previous experience working in large-scale technology or media environments
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