Job Title:
Content Analyst
Location:
St. Paul, Minnesota
Job Type:
Full-time, On-Going Contract, W2
Schedule:
Monday – Friday, Onsite, 1st Shift: 8:00 AM to 4:30 PM – Minimal overtime
Pay Range:
$35.71 per hour
Visa sponsorship is not available now or in the near future.
Job Description:
Roles & Responsibilities
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Optimize Digital Properties: Continuously improve Sentera’s e-commerce platform, customer support resources, and website experiences to enhance usability, customer engagement, conversion rates, and overall digital performance.
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Develop Customer and Dealer Content: Create, manage, and update marketing materials, product content, training resources, and support documentation that enable customer success and dealer adoption both in-house and at various trade shows
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Analyze and Improve Content Performance: Monitor websites, e-commerce, and content analytics to identify opportunities, measure effectiveness, and implement data-driven improvements that support business objectives.
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Support Product Growth Initiatives: Develop targeted content and digital campaigns that drive adoption and sales of PixelScout, FieldAgent, and Sentera’s sensor portfolio while supporting broader go-to-market strategies.
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Collaborate Across Functional Teams: Partner with marketing, sales, product management, customer success, and technical teams to ensure content accuracy, consistency, and alignment with organizational growth goals.
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Other job duties as assigned
Requirements
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3+ years in content marketing, digital marketing, or web content management
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Experience managing website content and marketing materials
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Proven ability to use analytics to improve customer engagement and business results
Preferred Qualifications
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Experience optimizing e-commerce platforms, websites, and digital customer journeys
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Strong understanding of SEO, web analytics, and conversion rate optimization
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Experience creating content for technical, software, or agricultural technology products
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Experience supporting product launches, dealer networks, and go-to-market initiatives
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Ability to translate customer insights and data into actionable content and business recommendations
Skills
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Content creation and digital marketing expertise
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Website, e-commerce, and user experience optimization
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Data analysis and performance reporting
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Strong communication and cross-functional collaboration skills
Education
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Graphic Design, Marketing preferred but will consider candidates without a degree with 5 or more years of applicable experience
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