Job Title: Digital Marketing Manager – CRM
Location: On-site in Englewood Cliffs, New Jersey
Job Type: W2 Contract, 6 months
Expected hours per week: 40 hours per week
Pay: $59-$64.27 / hour
Job Description:
The Digital Marketing Manager CRM role will be an email marketing subject matter expert building relationships with cross-functional teams to influence, drive sales, and build breakthrough CRM programs. Management of best-in-class CRM programs, including development of test and learn activations, applying learnings to future activations, audience management, and a keen eye for detail and quality assurance. Must be comfortable working in a fast-paced environment with a willingness to rapidly pivot when the business requires doing so. Vision to identify new opportunities throughout the consumer engagement journey to grow awareness, engagement, and conversion. Ability to manage internal stakeholders across the organization, and agility to influence and collaborate across other vertical teams in a highly matrixed environment. Willingness to partner with the Senior Manager to execute day-to-day management of the CRM channel across Home Entertainment categories.
Required Skills:
- Jira
- Digital marketing
- Knowledge of CRM principles and best practices
- Experience managing agency partners
- Great collaborator and strong communication skills
- Knowledge of Figma is recommended
Responsibilities:
– Manage day-to-day CRM communications and execution across all Home Entertainment categories.
– Analyze post-campaign performance.
– Align CRM creative across HE teams to create fit-for-purpose, consumer-centric copy & content to impact the HE business, driving traffic, yield conversions, and being mindful of consumer journey phase and intent.
– Partner with corporate marketing team, adhering to governance council processes, ensuring all documentation is complete so Home Entertainment campaigns are prioritized in the waterfall among other categories and receive fair share of voice within the client’s email channel.
– Manage execution of CRM campaigns via JIRA tickets with agency partners, ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended.
– Explore new ideas to find process efficiencies and offer forward-thinking solutions
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