Job Title: Digital Marketing Supervisor
Contract Duration: 3 months, possible extension
Location: Framingham, MA
Work Arrangement: Hybrid (2 days a week)
Pay Rate: $28-32/hour depending on benefits selected
Summary
The Digital Marketing Supervisor supports the Digital Marketing Manager on the strategy, execution, optimization, and analysis of paid social campaigns on the In-House media buying team.
Responsibilities
Build Digital Marketing Expertise
- Demonstrate Paid Social subject matter expertise, communicate clearly with stakeholders, proactively solve problems, take ownership of campaign execution, reporting, and continuously seek opportunities to improve results.
- Stay current on Paid Social platform capabilities, industry trends, and emerging opportunities, bringing recommendations and new ideas to the team.
- Identify opportunities and share insights, best practices, and recommendations with internal teams to improve campaign performance.
- Participate in cross-functional digital marketing knowledge sharing and education.
Drive Results (Plan, Execute, Measure)
- Manage day-to-day activation and execution of all paid social campaigns from setup through launch and reporting, serving as primary point-of-contact with planning / brand teams.
- Lead reporting, monitor campaign performance and provide actionable insights to ensure performance goals are met.
- Support Paid Social Manager with media planning and strategy
- Lead and oversee campaign processes, documentation, and partner communications on trafficking, campaign management, reporting, and optimizations.
- Innovative thinker with demonstrated experience in identifying and executing A/B tests to improve performance.
Cross-Functional Collaboration
- Collaborate effectively across Planning, Measurement, Creative, Brand Marketing, agency, and platform partners while maintaining a solution-oriented mindset and delivering high-quality work.
- Partner with creative teams on best practices, briefs and feedback to ideate content to drive results.
- Work closely with and train Digital Marketing Specialist on campaign execution and platform management.
- Collaborate with In-House buying team (paid search, affiliate, online video) on cross-channel strategy and execution.
- Cultivate and strengthen strategic partnerships with platform partners and external vendors.
Qualifications
- 3-4 years of hands-on paid social media planning and buying experience
- Expert knowledge of Meta Ads Manager required, experience with Pinterest and TikTok a plus
- Retail and/or performance marketing experience is a plus
- General understanding of digital analytics platforms (e.g., Adobe Analytics)
- Team player who is collaborative while being an effective communicator
- Ability to interpret and analyze data and present it to a variety of stakeholders
- Results driven, detail-oriented, and self-motivated
- Excellent project management skills
- Agile worker in fast-paced environment
- Experience with Microsoft Office suite is required, particularly Excel
- Related experience with a media agency, vendor or client-side media/marketing
- Additional experience with executing and measuring various forms of digital media is a plus
- Bachelors Degree in Marketing, Advertising, Communications or related field
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