Job Title: Marketing Manager 2
Contract Duration: 6 months with possibility for extension
Location: Plano, TX
Work Arrangement: Onsite
Pay Rate: $55-60 per hour
Responsibilities
Creative & Campaign Management:
Website Optimization
- Enhances user experience (UX) and site navigation to increase conversion rates, click-through rates, and add-to-cart metrics.
- Refreshes and updates the online store with high-quality content, ensuring an aesthetically pleasing and up-to-date shopping experience.
- Work with B2B team and HQ, developing strong partnership to unlock additional opportunities for enhanced SMB campaigns.
Product Launches & Campaigns:
- Manages the digital merchandising strategies for new product launches, seasonal promotions, and campaigns, aligning with overall company marketing strategies.
- Develop and implement comprehensive tracking systems for all marketing campaigns.
- Maintains a 52-week marketing calendar, ensuring key inputs across SMB marketing initiatives.
- Generate detailed reports on campaign deliverables and KPIs to highlight areas of success and opportunities for improvement.
Data-Driven Decision Making:
- Analyzes site performance, sales data, and customer insights to identify growth opportunities and optimize the customer journey.
- Experience tracking and planning for site merchandising updates based on pricing, offer changes and available inventory.
Collaboration:
- Partners with Product, Category Management, Marketing, and Engineering teams to launch new site features and align on marketing initiatives.
- Communicate with the leadership team on key deliverables and objectives, campaign reports and post mortems.
- Ensure regular communication of project status, risks, and opportunities to all stakeholders.
Skills and Qualifications
- 7+ years of experience in ecommerce marketing operations, with a proven track record of process optimization and technology management.
- Strong understanding of marketing technologies (e.g., CRM, marketing automation, analytics platforms ie Adobe Analytics).
- Excellent analytical skills with the ability to interpret data and derive actionable insights.
- Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.
- Experience working with marketing to drive eCommerce merchandising and sales.
- Strong eCommerce experience required.
- Preferred experience in large retail eCommerce organizations.
- Proficiency in ecommerce platforms, data analytics tools, and CRM software.
- Strong understanding of creative and copy design principles, to be able to direct development and provide ongoing recommendations and feedback for improvement to the creative agency.
Education
- Bachelor’s degree in marketing, Communications, or related field, preferred.
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