Marketing Specialist – Service & Go?to?Market (Aftermarket Services)
? Location
Fort Mill, South Carolina
? Industry
Automotive
?? Engagement Type
8?Month Contract with Possible Extension or Direct Hire (DH)
Job Summary
Epitec is seeking to hire a Marketing Specialist responsible for developing and executing go?to?market strategies, product positioning, and commercialization plans for aftermarket service products. This is an 8?month contract opportunity with the potential for extension or conversion to direct hire, partnering closely with Product, Sales, and Marketing teams to drive adoption across dealer and fleet channels.
Key Responsibilities
Service Marketing & Go?to?Market Enablement
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Define and execute go?to?market strategies for aftermarket services including extended coverage, digital services, telematics, and fleet solutions
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Develop value propositions and product positioning for targeted customer segments
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Lead product launches and commercialization initiatives
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Create sales enablement tools, PowerPoint presentations, training materials, and dealer support assets
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Drive marketing campaigns to increase product adoption and penetration
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Coordinate cross?functional teams to ensure successful service rollouts
Market & Business Insights
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Analyze market trends, customer needs, and competitive landscape
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Translate insights into actionable marketing strategies
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Align service offerings with market and business demand
Top 3 Must?Have Hard Skills
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Marketing Exposure – Hands?on experience supporting marketing initiatives, campaigns, and positioning
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Launch Management Experience – Direct involvement in product or service launch execution
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Go?to?Market Strategy – Experience developing and executing GTM strategies
Required Skills
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Go?to?Market Strategy
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Launch Management / Commercialization
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Market Strategy
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KPI Tracking & Performance Measurement
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Strong Written & Verbal Communication
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PowerPoint / Executive Storytelling
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Marketing Specialist (Service or Product Marketing focus)
Additional Skills / Keywords
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OEM extended warranty / extended coverage experience
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Automotive aftermarket or service marketing background
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Dealer or fleet?focused service offerings
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Telematics, digital services, or subscription?based products
Education & Experience
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Bachelor’s degree in Business, Marketing, or related field
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3–5 years of marketing experience (service or product marketing preferred)
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