Senior Marketing Manager (Contractor) – Industry Products & Platforms
6 months plus extensions
Location: Austin TX78702
We need a skilled, execution-focused marketing contractor to step in and drive our go-to-market momentum across key MLS regions.
As our Contract Senior Marketing Manager, you will lead marketing execution to drive awareness, agent adoption, and ongoing usage. This interim role bridges strategy and execution—working closely with Industry Products & Platforms, B2B Marketing, Product, and Industry Relations to deliver compelling, high-impact campaigns tailored to agents, brokers, and MLS leadership.
In this role, you will ensure seamless project continuity during a pivotal growth phase—scaling platform adoption, deepening client and MLS partnerships, and solidifying Realtor.com+ as the standard for collaborative home search.
What You’ll Do (Contract Scope)
? Drive Product Adoption & Regional Rollouts – Execute multi-channel marketing campaigns that accelerate agent onboarding and active platform usage across participating MLS markets.
? Build Multi-Channel Campaign Assets – Develop and oversee campaign production across digital, email, in-product notifications, partner channels, and agent enablement toolkits.
? Maintain Cross-Functional Momentum – Work seamlessly with Product, B2B Marketing, Industry Relations, and Client Success teams to align messaging, campaign schedules, and adoption metrics.
? Align with Live Industry Events – Partner with the Events team to weave Realtor.com+ messaging into upcoming trade shows, MLS presentations, panel discussions, and regional activations.
? Track & Optimize Campaign KPIs – Monitor campaign engagement, agent activation rates, and usage data to continuously refine messaging and channel mix.
? Uphold Brand & Messaging Standards – Ensure all partner-facing and agent-facing collateral adheres to Realtor.com+ brand architecture and positioning guidelines.
What You’ll Bring
? 7+ years of B2B or B2B2C product marketing experience, preferably within SaaS, digital platforms, or real estate tech.
? Proven ability to hit the ground running in a contract capacity to lead product adoption initiatives and regional rollout campaigns with minimal ramp-up time.
? Strong project management skills with experience executing multi-asset marketing campaigns on tight deadlines.
? Track record of crafting compelling messaging that drives professional software or platform adoption.
? Excellent writing, editing, and storytelling skills tailored to real estate professionals and industry partners.
? Comfort analyzing marketing performance metrics and campaign activation data.
? Bachelor’s degree or equivalent practical experience.
Bonus Points If:
? You have direct experience in the real estate industry (MLSs, brokerages, associations, or PropTech), with a deep understanding of agent workflows and MLS ecosystem dynamics.
? You’ve stepped into interim/contract marketing roles to drive active, high-visibility product rollouts across the finish line.
? You bring hands-on experience developing joint marketing/enablement toolkits for industry partners or MLS associations.
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