Title: Strategist V
Contract: 6 months with possibility for extension
Hybrid: Monday & Friday Remote Tuesday-Thursday – Onsite
Pay Rate: $105-110 per hour
Must Haves:
- 10+ Years of experience in media planning/strategy required
Key Responsibilities:
- Oversee global paid media strategy for TV Business team across living room distribution partners.
- Lead production of quarterly global strategic media brief, reviewing with key internal stakeholder to ensure alignment in goals & business direction.
- Identify paid media contribution to Apple TV title goals, sports goals, living room partner goals, and overall business goals.
- Review media plans, provide feedback to media team, and produce executive summary for leadership review and approval of quarterly plans.
- Oversee launch of living room media campaigns, ensuring they launch on-time and accurately.
- Manage weekly media spend & performance reporting for leadership and key stakeholders, as well as ad hoc reporting as needed.
- Oversee monthly creative production process for paid media, aligning on necessary assets with stakeholders prior to monthly creative briefing.
- Collaborate with data science & analytics on measurement of living room media performance, with particular focus on mixed media model measurement & LTVs.
- Regularly produce a high-level summary of living room paid & earned media plans for priority Apple TV Originals & Sport tentpole campaigns.
Nice-to-Have Skills:
- MediaOcean
- MRI/Simmons
- Nielsen AdViews
- Vivvix
- iSpot
- DV360
- Amazon DSP
#LI-SD1