Digital Marketing Manager
Warren, MI | Hybrid
W2 CONTRACT | Long term/no end date
$55-65/hr | Benefit Options
Overview
Seeking a Digital Marketing Manager to support website strategy, digital content, online shopping tools, and marketing initiatives. This role partners with marketing, UX, analytics, creative, and technology teams to enhance the customer journey and optimize website performance.
Responsibilities
- Manage website content, launches, and ongoing optimization efforts.
- Coordinate projects and timelines across internal teams and external agencies.
- Partner with UX, marketing, analytics, and creative teams to improve digital experiences.
- Monitor website performance and recommend enhancements based on analytics and customer insights.
- Conduct usability reviews, competitive analyses, and content optimization initiatives.
- Support development of vehicle content, shopping tools, and digital assets.
Qualifications
- Experience with website management, digital marketing, content strategy, or ecommerce.
- Strong project management and cross-functional collaboration skills.
- Knowledge of UX principles, website analytics, and content management.
- Experience interpreting performance metrics to drive website improvements.
- Excellent communication and organizational abilities.
Preferred
- SEO, usability testing, and A/B testing experience.
- Familiarity with CMS platforms and online shopping tools.
- Experience working with creative agencies and digital asset creation.
- Automotive industry experience or interest in EV technologies.
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